E-COMMERCE SALES GROWTH OVER THE LAST FIVE YEARS
If you?ve been living under a rock recently, or you just aren?t familiar with e-commerce like you should be, you?ve missed a growing trend: now, more than ever, people are staying home and buying things online as opposed to leaving their house and buying from brick and mortar businesses in town.
In fact, e-commerce has grown 13% annually over the past five years, which is a sure sign that not only is the trend here to stay, but people are pursuing online purchasing as a legitimate means of shopping and more.
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Bank of America and others have called e-commerce a business necessity, underscoring how critical it is for both large and small companies to be prepared to capitalize on their Internet presence in the new and innovative digital age.
But what does that mean for you? And how do we know that trend will continue into the future when it comes to sometimes-fickle shoppers, and the ever-changing nature of the Internet?
While the Internet itself is constantly evolving, there are a few key points to understand that will showcase why e-commerce matters, how it has grown so quickly, and why it will continue to be relevant in the future:
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The Internet is Getting Smarter
With social media, increased search engine optimization power, and the growth of the semantic web, now more than ever, the Internet knows about us and our habits and patterns. That?s kind of a scary idea in some instances, but in others, it?s a net benefit; never before have you been able to be targeted so precisely for products and services that you need and want. In turn, too, it is simply getting easier and more seamless to purchase those products (more on that, below).
Websites are More Secure
Just ten years ago, websites had trouble verifying purchases, keeping credit card information safe, and more. But nowadays, security, while still a concern, has vastly improved to the point where it?s almost an afterthought about putting your credit card online to make purchases. Security means contentment, and people are clearly content over the past five years with the e-commerce shopping experience, opting to purchase more and more.
People Want Stuff!
Finally, don?t underestimate the consumer nature in all of us. People want stuff and they know how to get it. Plus, with the Internet, they can get it faster today than ever before. It is good old-fashioned marketing, dialed in and turned up for the 21st century ? and e-commerce is booming thanks to a strong retail and service economy that is providing goods and products for people around the globe.
Source: http://thepowersellersunion.com/Dropshipping/e-commerce-sales-growth-over-the-last-five-years/
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